I’m a big advocate of Adwords myself. But I do think many business owners make the mistake of looking at AdWords from a cost-accounting perspective – I’ll admit I once did. An interesting read I picked up this week that explains that a bit more. It looks like I can't post links here but it's called "Your ROI from AdWords is Higher Than You Think" and it's written by David Deppner if you want to look it up. It doesn’t go into the nitty gritty of how much AdWords costs or how much you should spend, specifically, but it does a great job of explaining how to realize and calculate your actual ROI from a business perspective.
For the past several years, Delta has largely outperformed its major competitors, United and American, in bumping far fewer passengers involuntarily while routinely getting more passengers to voluntarily fly standby. In 2014, about 96 of every 100,000 Delta fliers had to take a later flight because the plane was overbooked. This compared to 95 at United and 50 at American. But only three of every 100,000 Delta passengers were bumped involuntarily. United had to bump 11 and American, five. Multiplied out, Delta was able to get thousands more of its passengers to agree to stay behind and bumped thousands fewer passengers involuntarily.
Our investigation also begins to illuminate the economic toll for individual states. Louisiana has the highest gun homicide rate in the nation, with costs per capita of more than $1,300. Wyoming has a small population but the highest overall rate of gun deaths—including the nation’s highest suicide rate—with costs working out to about $1,400 per resident. Among the four most populous states, the costs per capita in the gun rights strongholds of Florida and Texas outpace those in more strictly regulated California and New York. Hawaii and Massachusetts, with their relatively low gun ownership rates and tight gun laws, have the lowest gun death rates, and costs per capita roughly a fifth as much as those of the states that pay the most.